The definition and development origin of handicraft
Crafts is a product that relies on a combination of certain production techniques and special materials. Nowadays, crafts have developed into a major category of commodities in various countries in the world, and the products tend to be diversified. Craft products can be divided into Painting&Drawing, Kids Crafts, Edible Arts, Sewing&Fabric, Paper Crafts, Wood Crafts&Home Decor, Knitting&Crocheting, Beads&Jewelry, Others, Floral Crafting, Needle Arts, etc. 11 categories.
Overview of handicraft market
1) Market capacity
The United States is the company's largest export market and the world's largest consumer market for handicrafts. The number of participants engaged in crafts activities in the United States in 2015 exceeded 62.09 million, and the total sales of crafts in the US retail end was approximately US$43.893 billion, and the market share of various crafts.
Asia is the world's largest production base for handicrafts. There are a large number of handicraft workshops and factories engaged in the processing and manufacturing of pottery, ceramics, clay blocks, paintings, sculptures, metal crafts, antique furniture, antique jewelry, gems and stones, textiles, paper crafts, etc. , The annual output value exceeds 100 billion US dollars. The sales channels of handicrafts include handicraft shops, supermarket chains, sales agents, online purchases and direct purchases from manufacturers. Among them, craft shops are the most popular places to buy crafts, occupying about 1/3 of the market share, followed by popular supermarket chains and sales agents, each accounting for about 20% of the market share.
2) Development trend
In recent years, the development of the handicraft industry has shown a good trend. In 2015, the U.S. had a population of 321 million and households of 117 million, of which about a quarter of the population were consumers of handicrafts, and more than 63% of households were consumers of handicrafts. The sales of large American craft shops have maintained a steady growth trend in recent years. As the largest crafts retailer in North America, Michaels' operating status can reflect the development of the crafts industry to a certain extent.
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