With the development of the economy and the improvement of living standards, people's consumer demand is constantly strengthening. From this point of view, the needs of consumers of DIY house toys will never reach saturation. One need is met, the other New needs will arise again. This requires that in the development process of DIY house toys, according to the changes in the product life cycle, constantly adjust the product portfolio, and constantly develop new products to meet people's changing needs. The development of new products is a manifestation of the vitality and competitiveness of DIY house toys, and a management process for DIY house toys to adapt to changes in the market marketing environment and change product marketing strategies.
A new product is not equal to a brand new product. It refers to a product that is significantly different from the old product in terms of technology, function, structure, specifications, physical objects, services, etc. It is in line with new technology, new ideas, new trends, new needs, and new designs. Linked product. It includes the following 3 categories.
(1) Brand new new products. The brand-new products developed by adopting new principles, new structures, new technologies and new materials have the highest technical content and are products that people had never thought of before.
(2) Improve new products. Various technologies are used to improve existing products in terms of performance and structure, and improve their quality, so as to achieve diversification of specifications and styles. It is developed on the basis of original products, such as various Improved traditional dishes.
(3) Imitation of new products. Already on the market, DIY small house toys are produced through imitation
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